What you will be able to do
- Explain what the Snowflake Marketplace is and what it offers providers and consumers
- Describe a listing as an enhanced form of Secure Data Sharing and name what it adds over a direct share
- Distinguish private listings from public Marketplace listings
- Choose between free, limited trial and paid access, and explain pricing plans and offers
Key concept
Listing — A listing wraps a data product (a share or an app) in the same provider/consumer model as Secure Data Sharing. On top of that model it adds discoverability, metadata, monetization, usage monitoring and delivery to other regions.
1.What the Snowflake Marketplace is
The Snowflake Marketplace is a place to explore, access and provide listings. Consumers use it to find third-party data and services. Providers use it to market their own data products across the Snowflake Data Cloud. Its main benefit for providers is scale. A provider with direct shares has to manage a separate sharing relationship with each consumer. On the Marketplace, one listing reaches many consumers at once, and paid listings let the provider charge for the data product.
Consumers use Marketplace data for many purposes. The documentation lists historical data for research, forecasting and machine learning; up-to-date streaming data such as current weather and traffic; specialized identity data for understanding audiences; and new insights from unexpected sources. Shared datasets are live and updated continually, so consumers do not build and maintain APIs or pipelines to load them. They can also join the data with their existing Snowflake data and query it with the BI tools they already use. Providers likewise avoid building delivery pipelines and APIs, and consumers don't have to do any integration work or receive copies of the data.
The Marketplace is available globally to Snowflake accounts on Amazon Web Services, Google Cloud and Microsoft Azure, with one exception: Microsoft Azure Government is not supported yet. You explore listings and providers through Snowsight. To use listings and the Marketplace, you must also agree to additional legal terms.
Checkpoint 1 of 5· Check yourself
A data vendor currently maintains a separate direct share for each of 40 customers. What does publishing on the Snowflake Marketplace change for them?
The Marketplace replaces per-consumer sharing relationships with one listing that many consumers can get. The data stays live and is not copied, and consumers need no API or pipeline.
“share curated data offerings with many consumers simultaneously, rather than maintain sharing relationships with each individual consumer”Source: docs.snowflake.com
Sources1
2.Listings: Secure Data Sharing with extra capabilities
The thing a listing delivers is its data product: the share or the Snowflake Native App attached to it. A provider shares data or an app by creating and publishing a listing, either to specific Snowflake accounts or on the Marketplace. A consumer gets the listing, either from the Marketplace or privately in their own account.
The underlying share is unchanged, so what does the listing add? The documentation names four capabilities: offering the share publicly on the Marketplace, charging consumers for access, monitoring interest in the listing and usage of the data, and attaching metadata such as a title, description, sample SQL queries and provider information. Listings also handle cross-region delivery. When a provider adds a consumer account outside its own region, Snowflake turns on auto-fulfillment, which replicates the data product to that remote region after the consumer gets the listing.
| Capability | What it gives the provider |
|---|---|
| Public offering | Offer a share publicly on the Snowflake Marketplace |
| Monetization | Charge consumers for access to the data in the share |
| Monitoring | Track interest in the listing and usage of the shared data |
| Metadata | Title, description, sample SQL queries, provider information |
| Auto-fulfillment | Replicate the data product to consumers in other regions |
Checkpoint 2 of 5· Check yourself
A provider adds a consumer account in a different Snowflake region to a private listing. What does Snowflake do?
Cross-region delivery is one of the things listings add. Snowflake enables auto-fulfillment for consumers outside the provider's region.
“If you add a consumer account in a region that isn’t your local region, Snowflake enables auto-fulfillment to replicate data to the remote region”Source: docs.snowflake.com
Sources2
3.Private versus public listings
Every listing is made available in one of two ways. A private listing is visible only to the specific consumer accounts the provider names. It still has all the listing capabilities, and it can reach Snowflake accounts in any region. A public listing is visible on the Snowflake Marketplace, where any consumer can discover it, so the provider can market the data product across the Data Cloud.
| Aspect | Private listing | Public (Marketplace) listing |
|---|---|---|
| Who can see it | Only specific consumer accounts | Anyone browsing the Snowflake Marketplace |
| Typical use | Existing partners, negotiated terms, fulfilling a trial request | Marketing a data product to many consumers |
| Reach | Accounts in any Snowflake region | Across the Snowflake Data Cloud |
Checkpoint 3 of 5· Check yourself
A provider wants to give one known business partner, in another cloud region, the full listing experience (metadata, usage monitoring) without the data appearing on the Marketplace. Which option fits?
Private listings are visible only to the accounts the provider names, still include the listing capabilities, and work across regions.
“share data and other information directly with other Snowflake accounts in any Snowflake region”Source: docs.snowflake.com
Checkpoint 4 of 5· Exam question
A logistics company wants to share a curated shipment-tracking dataset with exactly three named partner accounts in different Snowflake regions, and it does not want the dataset to appear in Marketplace search results at all. Which listing approach satisfies this requirement?
Correct answer: A — Create a private listing and specify the three partner accounts directly, so only those consumers can request and access the data
- A. A private listing is scoped to specific consumer accounts named by the provider, so it never appears in Marketplace search results while still working across regions and clouds. This matches the requirement for a closed, named-partner distribution model.
- B. Public listings are built for Marketplace discoverability and are indexed for search by design; there is no setting that turns a public listing into a hidden one. This does not satisfy a requirement to stay out of search entirely.
- C. Reader accounts are meant for consumers who have no Snowflake account of their own, and nightly exports recreate the stale-copy problem that Secure Data Sharing is meant to eliminate. This adds unnecessary infrastructure when the partners already have Snowflake accounts.
- D. A free public listing is still published to the Marketplace catalog and remains discoverable by any Snowflake customer who searches it, regardless of whether the three partners were told to bookmark it directly. This does not meet the confidentiality requirement.
Sources2
4.Free, limited trial and paid access
Besides choosing who can see a listing, the provider chooses how consumers access the data product. A free listing gives instant access to the full published dataset, either privately or publicly. On the Marketplace it suits generic, aggregated or non-customer-specific data. As a private listing, it can serve existing partners at no cost or on payment terms negotiated outside Snowflake.
A limited trial listing appears on the Marketplace and gives instant but limited access. The provider decides what the limit is: a subset of the data, the full product for a short period, or something else. The availability period can be set from 1 to 90 days. Consumers who want more request unlimited access, and the provider decides whom to serve and on what terms. Usually that means a free or paid private listing. This type suits customer-specific data, or cases where licensing, regulation or other commercial reasons limit who may buy the product.
A paid listing can be private or public and charges consumers through Snowflake's pricing models. It suits proprietary or industry-specific data, or analytics built on freely available data, and gives consumers unified procurement through Snowflake. Paid listings are only available to consumers and providers in specific regions. Pricing plans let one paid listing carry several SKUs. Offers then extend terms to individual consumers: billing, payment terms, payment schedules, and contract start and end dates. Consumers can accept or reject an offer. Pricing plans and offers are not available for organizational listings.
| Access type | Private? | On the Marketplace? | Best for |
|---|---|---|---|
| Free | Yes | Yes | Generic or aggregated data; partners with negotiated terms |
| Limited trial | No | Yes | Customer-specific data, or restricting who may buy (trial lasts 1 to 90 days) |
| Paid | Yes | Yes | Proprietary or industry-specific data and analytics |
Checkpoint 5 of 5· Match them up
Match each term to its meaning
Tap a term, then the definition that fits it.
Trials give limited access before the provider grants full access. Pricing plans group SKUs under one listing, and offers carry each consumer's individual terms.
“Offers are specific to each consumer and provide individualized billing, payment terms, payment schedules, and contract start and end dates.”Source: docs.snowflake.com
Sources2
Exam traps
Each one states something that sounds right. Open it to see what is actually true.
1.A listing is a different sharing technology from Secure Data Sharing and copies data to the consumer.Why is that wrong?
A listing is Secure Data Sharing with extra capabilities. It uses the same provider/consumer model, and the data is shared live without copies.
Covered in Listings: Secure Data Sharing with extra capabilities
2.When a trial consumer is ready to buy, the provider can switch the limited trial listing to a paid listing.Why is that wrong?
A listing's type can't be converted. The provider fulfills the request with a separate free or paid private listing.
Covered in Free, limited trial and paid access
Sources
Every claim above is drawn from one of these pages, quoted as it was written on the date shown.
- 1.
“The Snowflake Marketplace is where you can explore, access, and provide listings to consumers.”
↩︎ What the Snowflake Marketplace is“with the exception of Microsoft Azure Government”
↩︎ What the Snowflake Marketplace is“share curated data offerings with many consumers simultaneously, rather than maintain sharing relationships with each individual consumer”
↩︎ Checkpoint - 2.
“A data product is the share or the app attached to your listing.”
↩︎ Listings: Secure Data Sharing with extra capabilities“Monitor interest in your listing and usage of the data in the share.”
↩︎ Listings: Secure Data Sharing with extra capabilities“Privately, available only to specific consumers.”
↩︎ Private versus public listings“Publicly, visible on the Snowflake Marketplace.”
↩︎ Private versus public listings“Providers can set the availability period for limited trial listings from 1 to 90 days.”
↩︎ Free, limited trial and paid access“Pricing plans allow providers to offer multiple stock keeping units (SKUs) for a single paid listing.”
↩︎ Free, limited trial and paid access“A paid listing is available privately or on the Snowflake Marketplace.”
↩︎ Free, limited trial and paid access“A listing is an enhanced method of Secure Data Sharing and uses the same provider and consumer model.”
↩︎ Key concept“A listing is an enhanced method of Secure Data Sharing and uses the same provider and consumer model.”
↩︎ Exam trap 1“Providers can’t convert a listing to a new type (for example, from a limited trial listing to a paid listing).”
↩︎ Exam trap 2“A listing is an enhanced method of Secure Data Sharing and uses the same provider and consumer model.”
↩︎ Prediction“share data and other information directly with other Snowflake accounts in any Snowflake region”
↩︎ Checkpoint“A limited trial listing is available on the Snowflake Marketplace and provides instant limited access to a data product.”
↩︎ Prediction“Offers are specific to each consumer and provide individualized billing, payment terms, payment schedules, and contract start and end dates.”
↩︎ Checkpoint
Also cited
“If you add a consumer account in a region that isn’t your local region, Snowflake enables auto-fulfillment to replicate data to the remote region”
↩︎ Checkpoint